About The BeYou Campaign
Be You is a cause-marketing campaign that is produced by Buzzledom, a media and communications company with a mission statement, "Media with purpose." Buzzledom, Inc. is founded by Tisa Mendoza who is no stranger to self-loathing and low self-worth. In fact, both the company and the campaign are Tisa's labor of love as she's made it her mission in life to use media to influence positive change.
Tisa had a life of not liking herself and wishing she looked like her peers and the images of women that were -- and still are -- portrayed in the media. Having healed a lot of her pain through the practice of self-love and self-acceptance, Tisa is on a mission to bring positive media and communications to an industry that is still caught up in defining beauty and what and how genders 'should' behave.
The intention of Be You is to bring people to accept and love themselves, so that we can accept and love others - without judgement.
Where ever you are in your journey of self love - Be You wants to help you get there faster.
As the campaign was being produced, Tisa decided to create a non-profit, The Be You Fund. Its mission is to fund programs for schools that help enrich the lives of our youth to prevent bullying, eating disorders, and health problems from unhealthy diets and habits. In addition to schools, The Be You Fund wishes to assist non-profits that focus on on self-empowerment, eating disorders, leadership, and health programs by helping them fundraise and raise awareness about their programs.
About Tisa Mendoza, Founder and Author
Tisa Mendoza, CEO/Visioneer and Founder of Buzzledom, Inc. worked 12 years for high-tech corporations in Silicon Valley before transitioning to lifestyle coaching. Her coaching work was the catalyst for her to produce content for a wide variety of media platforms including TV, radio and the Internet. In 2005, Mendoza launched Buzzledom, Inc. whose vision is “Media with Purpose.” Buzzledom's membership model allows its members to be part of co-op advertising and sponsors of cause-related campaigns.
A gifted fundraiser, Mendoza has raised millions of dollars to support non-profits and businesses. An award-winning corporate advisor, she has been a panelist, guest expert and speaker at numerous seminars and corporate events across the nation.
Having gained a reputation as a “Healthy Living Motivator” throughout her many appearances, Tisa was also the Executive Producer and Host of “Healthy Living with Tisa,” as well as host of “Healthy Living in the Bay” and co-host of “GirlTalk Radio” on wsRadio San Francisco. She's also performed in Eve Ensler's award winning play, The Vagina Monologues, put on by the Filipina Women's Network, and was one of the first to be honored as a Vagina Warrior, having survived high school gang rape and domestic partner abuse.
Dedicated to community, Tisa was a board member of Challenge Day. She had served as Advisory Board member for Schools for Humanity and The Body Positive, and has given after school talks for at-risk youth, gave weekly healthy living workshops for HIV-positive women overcoming substance abuse, and volunteered for CORA (Communities Overcoming Relationship Abuse). She taught her Body Wisdom workshops for the Smart Girls Program for the Boys and Girls Club, and had also volunteered in the East Palo Alto after school programs.
Tisa has triumphed over eating disorders, body image and low self-esteem, as well as high school gang rape and domestic violence. It is what fuels her every day to make a difference through media.
Mendoza lives in the San Francisco Bay Area, is mother to a 12-year old son, and has adopted dogs Luke and Lizzie, and guinea pig, Tuck.